At the heart of everything we do is a commitment to people. We aim to empower the communities we serve by fostering sustainable growth and creating positive change across Southeast Asia and beyond.

Through our mission of Humanising Financial Services, we focus on delivering financial solutions that are simple, intuitive, and designed to meet real human needs—ensuring that no one is left behind.

We operate as a values-driven organisation powered by a dynamic workforce, committed to making financial services more inclusive and human-centric. The main pillars of M25+ include:

• Infusing the principles of ethical banking (fairness, inclusivity, preservation of environment and exclusion of harmful activities to mankind) as a differentiator to drive economic value for the Group.

• Orchestrating digital ecosystems and integrating customer offerings across the region.

• Upskilling and equipping Maybankers with the right technological capabilities, further unlocking their potential.

• Providing customers with hyper-personalised solutions to support them through their life journeys and serving the community as the force for good.

We strive to meet the evolving needs of our communities through innovative products and services tailored to make life simpler:

• Simplifying Everyday Banking: With tools like MAE, managing your savings and spending is easier than ever—plus, you get access to all your favourite features of Maybank2u.

• Supporting Local Businesses: Sama-Sama Lokal connects small businesses to digital marketplaces, helping them grow without commission fees.

• Saving You Time: EzQ eliminates waiting times by allowing you to schedule appointments at our branches online.

We place your business at the centre of our efforts:

• Quick Access to Financing: With our SME Digital Financing, get loans in just 10 minutes without the need for collateral—even if you’re not a Maybank customer.

• Bank on the Go: Maybank2u Biz offers a suite of digital tools to help you manage your business effortlessly, anytime, anywhere.

We are a purpose-driven organisation, grounded in the belief that doing the right thing leads to long-lasting, positive change.

• A Culture of Inclusivity: Our workplace champions diversity, equity, and inclusion, fostering an environment where everyone is treated with dignity and respect.

• Empowering Talent: By nurturing a meaningful and enriching employee experience, we create products and services that drive innovation and community impact.

We are dedicated to integrating sustainability into everything we do to create a better future for all.

• Responsible Banking: We’re helping transition to a low-carbon economy while addressing social and environmental challenges.

• Community Empowerment: We develop initiatives that promote social well-being and economic development across ASEAN.

• Leading by Example: With strong governance practices, we ensure our Environmental, Social, and Governance (ESG) strategy is built on a solid foundation.

• Mobilising RM80 billion in sustainable finance.

• Improving the lives of 2 million households across ASEAN.

• Achieving a carbon-neutral position by 2030 and net-zero emissions by 2050.

• Delivering 1,000 significant SDG-related outcomes and committing 1 million hours annually to sustainability initiatives.

Through initiatives like Maybank R.I.S.E. and Maybank Women Eco-Weavers, we empower disadvantaged groups, preserve cultural heritage, and champion financial inclusion. Platforms like MaybankHeart connect donors directly with recipients, fostering a more inclusive and resilient future.