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VIEWS FROM THE DEVELOPERS


















           Dato' Chang Khim Wah                      Edward Chong                        Dato’ Azmir Merican
               President & CEO                     Managing Director                      Sime Darby Property
              EcoWorld Malaysia                     IJM Land Berhad                     Group Managing Director


        “Although     the    Covid-19     “Covid-19    has     forced    new       “The COVID-19 pandemic made
        pandemic     has   negatively     perspectives and behavioural norms.      the   already   soft   property
        impacted the economy, the         Significantly, the position of home      market more challenging, but
        silver lining is that after a     has taken a deeper meaning. It has       the  sector  is  undergoing   a
        prolonged period of staying at    become a place that keeps one safe       gradual recovery period. We
        home,    there   is   greater     as well as a space for daily activities  are redefining our priorities
        appreciation   for  EcoWorld      of work, study and play. These aren’t    with active marketing and sales
        properties. Our well-designed     just the new normal, they are the        campaigns;            inventory
        homes      within      secure     new essentials. We see the market        management, cost optimisation
        environments, complete with       shift towards people seeking safer       and conversion of bookings into
        comprehensive amenities and       haven with ample multi-use spaces        sales.     Focus      is    on
        services within a 10km radius     that are close to amenities as a         the diversification of income
        can meet the lifestyle needs      priority. It is a move that will also    streams, with Industrial and
        of every generation in the        bring    quality   facilities   and      Logistics Development as our
        new normal.”                      conveniences into communities. At        new engine of growth.”
                                          IJM Land, we have always believed in
                                          the importance of home, and we are
                                          and  have   been   from   the  very
                                          beginning, completely aligned with
                                          this perspective to provide quality
                                          multi-use homes in incredibly green
                                          neighbourhoods    with     excellent
                                          offerings that include recreation,
                                          retail and community resources.”

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